The best way to attract top real estate agents is to offer more than just a commission split. Agents look for lead generation support, automation tools, strong branding, marketing assistance, and a brokerage that invests in their success. Building a tech-forward brokerage with CRM automation, training programs, and strong leadership will set you apart from the competition.

🚫 Focusing only on commission splits – Top agents want more than money—they want tools to grow. 🚫 Failing to provide marketing & lead support – Agents need help generating and converting leads. 🚫 Not leveraging technology – Brokerages that lack CRM systems, automation, and integrations will fall behind. 🚫 Poor onboarding & training – New agents need structured training to succeed quickly. 🚫 No clear value proposition – If your brokerage doesn’t stand out, agents will go elsewhere.

To win the recruiting game, offer a tech-driven, growth-focused brokerage that gives agents everything they need to succeed.

There are benefits to recruiting both new and experienced agents, depending on your brokerage’s goals: ✅ New Agents – They are eager to learn, open to using your systems, and highly coachable. Providing strong training and lead generation support can help them succeed quickly. ✅ Experienced Agents – They bring an existing client base, industry knowledge, and closing skills, but may have established habits that require adjustment to fit your brokerage’s processes.

A balanced mix of both can create a strong brokerage foundation.

To attract new agents, position your brokerage as a place where agents can succeed faster. You can: 📍 Highlight Your Competitive Edge – What makes your brokerage unique? 🎯 Offer Real Support – Marketing tools, lead generation, and automation can be major selling points. 📢 Leverage Social Media – Promote success stories, training events, and agent testimonials. 🤝 Host Recruitment Events – Webinars, career nights, and networking opportunities help you attract potential agents.

Agents want a brokerage that invests in their future.

Top agents want more than just high commission splits. They seek: 🏆 A Competitive Advantage – Access to exclusive leads, automation tools, and strong branding. 📊 A Proven Track Record – Brokerages that support agent growth and increase their earnings. 📈 Technology & Support – Integrated CRM systems, marketing automation, and digital transaction management. 💡 Opportunities for Growth – Training, coaching, and mentorship from top-performing brokers.

If you can offer these key elements, you’ll attract top talent.

🏡 Step 1: Recruit the Right Agents – Focus on agents who are coachable, driven, and tech-savvy. 📈 Step 2: Provide a Strong Training Program – Offer mentorship and coaching to help agents develop skills. 🔹 Step 3: Invest in Technology & Automation – Provide CRM systems, lead management tools, and AI-driven follow-ups. 💡 Step 4: Establish a Strong Culture – Encourage collaboration, support, and accountability. 🎯 Step 5: Set Clear Goals & Expectations – Ensure every agent understands their targets and has the resources to achieve them.

When you create a winning system, your agents will perform at a high level consistently.

Scaling a brokerage requires a structured recruiting strategy, marketing automation, and agent retention efforts. Here’s how to grow effectively: ✔ Invest in Agent Recruiting – Build an ongoing pipeline of new and experienced agents. ✔ Leverage Technology – Use automation, AI-powered follow-ups, and real estate CRM software to increase efficiency. ✔ Provide Value Beyond Commission – Offer training, marketing support, and branding assistance to keep agents engaged. ✔ Retain Your Top Performers – Keep agents happy by helping them grow their production and income.

A well-structured brokerage will attract growth-oriented agents who help scale your success.

🔹 Lead generation is one of the biggest deciding factors for agents choosing a brokerage. 🔹 New and experienced agents alike want to know how they’ll get clients. 🔹 Brokerages that provide high-quality leads from sources like Lofty and Landvoice will attract more agents. 🔹 Automated lead follow-ups and CRM integration give agents confidence that they’ll close more deals.

If your brokerage has a consistent lead flow, it will be a top choice for real estate professionals.

Retention is just as important as recruiting. To keep your top agents, focus on: 🔹 Providing Ongoing Leads & Support – Help agents maintain a full pipeline. 🔹 Using Smart Technology – CRM tools, automated follow-ups, and seamless transaction management keep agents productive. 🔹 Offering Career Growth Opportunities – Leadership roles, mentorship programs, and advanced training give agents reasons to stay. 🔹 Creating a Collaborative Culture – A supportive team environment keeps agents engaged.

The key is to help agents grow their business within your brokerage—so they have no reason to leave.

To make your brokerage stand out, focus on three key areas: 1️⃣ Technology – Provide agents with top-tier CRM software, automated follow-ups, and lead management systems. 2️⃣ Marketing & Lead Support – Offer quality leads, social media marketing tools, and branding assistance. 3️⃣ Culture & Training – Build a collaborative environment with mentorship, coaching, and skill development opportunities.

Agents don’t just want a place to hang their license—they want a brokerage that will help them grow.

Getting started is simple! Schedule a free demo today to see how Brokerteq can transform your brokerage’s recruiting strategy. With AI-driven real estate automation, exclusive lead generation, and seamless CRM integration, you’ll have everything you need to recruit and retain top agents.

Absolutely! Brokerteq levels the playing field by providing small and mid-sized real estate brokerages with the same lead generation, CRM automation, and transaction management tools that top brokerages use to recruit and retain high-performing agents.

With Brokerteq’s automation suite, real estate agents can eliminate tedious manual tasks like lead follow-ups, contract management, and marketing execution. Agents spend more time showing properties, negotiating deals, and increasing their real estate commissions.

High agent turnover happens when brokerages fail to provide the technology, leads, and automation necessary for agents to succeed. Brokerteq ensures agent retention by equipping brokerages with cutting-edge tools like automated lead nurturing, data-driven coaching insights, and seamless integration with SkySlope and Lofty.

Brokerteq offers email marketing automation, social media integration, targeted ad campaigns, AI-driven follow-ups, and predictive analytics. These real estate marketing tools help agents increase lead conversion rates and scale their businesses efficiently.

With smart automation, predictive analytics, and seamless CRM integration, Brokerteq helps your agents close more deals with less effort. From automated drip campaigns to instant lead follow-ups, your brokerage will generate more revenue while attracting high-performing agents.

Unlike traditional real estate recruiting strategies, which rely on cold outreach and passive hiring, Brokerteq helps brokerages attract agents organically by providing a technology-driven advantage. With AI-powered lead generation, automated CRM systems, and integrated transaction management, Brokerteq ensures that your brokerage stands out as a tech-forward leader.

Brokerteq seamlessly integrates with top real estate software, including Lofty for CRM and marketing automation, SkySlope for transaction management, and Landvoice for high-quality lead generation. These real estate software integrations create a streamlined workflow that keeps agents productive.

Top-producing real estate agents want a brokerage that provides a steady stream of high-quality, exclusive leads. Brokerteq’s lead generation system integrates with Landvoice and Lofty, delivering pre-qualified leads directly into the CRM, ensuring your agents always have a full pipeline.

To stand out in the real estate industry, your brokerage must offer more than just competitive commission splits. The best brokerages provide advanced real estate CRM integrations, predictive lead generation tools, AI-driven email campaigns, and seamless transaction management platforms—all of which Brokerteq delivers.

Agents waste countless hours on manual follow-ups and data entry. Brokerteq’s real estate automation tools handle lead nurturing, appointment setting, email marketing, and transaction tracking—allowing agents to focus on closing more deals instead of chasing cold leads.

One of the biggest mistakes real estate brokerages make is focusing solely on commission splits instead of real estate agent success tools. The best brokerages attract top-producing agents by offering best-in-class CRM software, automated marketing solutions, and exclusive real estate lead sources like Lofty and Landvoice.

The best real estate professionals are looking for brokerages that offer advanced technology solutions, including AI-powered lead follow-up, predictive analytics, and automated transaction management. Brokerteq seamlessly integrates with Lofty, SkySlope, and Landvoice, ensuring your agents have all the tools they need to succeed.

Recruiting top real estate agents requires more than just a good commission split. Brokerteq provides powerful lead generation tools, AI-driven follow-up automation, real estate CRM integrations, and marketing automation to help agents close more deals. When agents see they can increase their conversion rates and grow their GCI (Gross Commission Income) with ease, they stay loyal to your brokerage.

Top real estate agents don’t just look for high commission splits—they seek brokerages that offer cutting-edge real estate technology, seamless CRM integrations, and automated lead generation systems. With Brokerteq, you provide agents with high-quality leads, automated workflows, and top-tier marketing tools, making your brokerage the best choice for agents looking to scale their business.