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Struggling to Attract & Retain Top Agents? How Smart Brokers Win with the Right Tech

Updated: Mar 19



The Changing Landscape of Agent Recruitment

Real estate recruiting strategies


Recruiting and retaining top agents isn’t just about offering the highest commission splits anymore. The best agents are looking for efficiency, automation, and lead generation—tools that make their jobs easier and more profitable.


Yet, many brokerages struggle to attract these agents because they:


  • Rely only on commission splits instead of offering real value.

  • Lack a clear value proposition that differentiates them from competitors.

  • Fail to provide business-building support, such as automation, marketing, and lead systems.

  • Lose agents to larger brokerages with better technology.


So, how can independent brokers compete? By leveraging the right technology and smarter recruiting strategies.



 


Why Brokers Struggle to Attract & Retain Top Agents

Real estate recruiting strategies


Even with great commission plans, many brokerages face recruitment and retention issues. Here’s why:


🔴 1. Top Agents Expect Efficiency

Agents don’t want to waste time on outdated systems. If your brokerage relies on spreadsheets, manual paperwork, or clunky processes, top agents will move on to a competitor that makes their lives easier.

🔴 2. Lack of a Real Value Proposition

Why should an agent join your brokerage instead of another? If you can’t answer that question in one clear, compelling sentence, your recruitment efforts will fall flat.

🔴 3. Manual Processes Kill Productivity

Time spent on admin work is time lost on closing deals. Agents want automated workflows that let them focus on selling.

🔴 4. Losing Agents to Brokerages with Better Tools


Agents don’t just want a place to hang their license—they want a brokerage that gives them a competitive edge. If your competitor offers tools that help them close more deals faster, they’ll make the switch.


business people shaking hands infront of a cityscape

Real estate recruiting strategies

The Solution: Smarter Recruiting with Better Tech

Top brokerages win agents not by offering more money, but by offering better systems, automation, and lead generation. Here’s how:

✅ 1. Tech Makes Recruiting Easier

Give agents a reason to choose you. Show them how your brokerage helps them succeed with systems like:

  • Lofty & SkySlope – Streamlines transactions, saving agents time.

  • LandVoice – Provides high-quality seller leads to keep agents busy with deals.

  • Lofty Lead Generation – Provides AI-powered lead generation and nurturing along with powerful CRM tools to help agents convert more prospects into clients.

✅ 2. Retention Improves When Agents Feel Supported

Agents stay where they can thrive. The right tech makes their work more seamless, reducing frustration and boosting long-term retention.

✅ 3. Automation Helps Scale Your Brokerage

Admin work should never hold your agents (or your brokerage) back. Automated workflows free up time so agents can focus on closing deals instead of handling paperwork.

✅ 4. More Leads = More Deals = Happier Agents

Many agents leave brokerages because they don’t have enough leads. Solve that problem by providing a steady stream of high-quality seller leads through tools like LandVoice.

✅ 5. Compete with Big-Name Brokerages—Without Overpaying

You don’t have to outspend major franchises to attract top agents. Instead, offer smarter systems that give agents the same benefits without the corporate overhead—the same tech that powers big-name brokerages is available to you. By providing the same industry-leading technology that draws agents to large brands—without franchise fees or corporate restrictions—you can attract and retain top talent on your terms.



Final Thoughts: Stop Chasing Agents—Start Attracting Them

white people cut outs with one sticking out that has a red tie on

If you want to recruit and retain top talent, don’t rely solely on commission splits. The best agents are looking for:

✔ Efficiency – Streamlined transactions & automation.✔ Support – Tools that help them grow their business.✔ Leads – A steady pipeline of seller prospects.



📢 Want to see how Brokerteq helps brokers recruit like a top brokerage?


 

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