Lofty Review 2024: Features, Pricing, and Alternatives
The Lofty CRM is an all-in-one solution designed to help real estate professionals generate, nurture, and convert leads efficiently. With its integrated customer relationship management (CRM) tool, dynamic website builder, and robust lead generation platform, Lofty empowers agents to create impactful marketing campaigns that drive sales.
In this Lofty CRM Review 2024, we'll explore how Lofty’s tools can boost your success in lead generation, CRM, and closing deals.
What is Lofty?
This Lofty CRM review 2024 will talk about how Lofty eliminates the need to juggle multiple tools and hope they work together. It combines a powerful CRM, seamless website integration with IDX, and strategic marketing tools into one streamlined platform. From lead capture to conversion, Lofty gives you everything you need to keep your pipeline full and focus more on serving your clients.
Lofty Features
Lofty offers a range of features to support your marketing efforts, from social media ad creation to lead nurturing. Here’s a closer look at what Lofty can do for you:
1. IDX Websites
With Lofty, creating a custom website has never been easier. These modern, professional sites
come packed with features like embedded calls to action (CTAs) that feed directly into your CRM. You can even blog to showcase your expertise and enhance your online presence.
Visitors can browse listings with ease, thanks to dynamic map functionality, and enjoy a seamless user experience across both desktop and mobile. Lofty's websites also track user behavior, feeding valuable data into your CRM, allowing you to fine-tune your marketing strategies.
Key website features include:
A/B testing for landing pages
MLS updates every 15 minutes
SEO tools to help improve your search rankings
2. CRM Tools
Lofty’s CRM offers a simple, intuitive interface with powerful tools like email drip campaigns, mass marketing capabilities, and built-in texting. With these features, you can send listing videos and photos directly to interested clients, keeping them engaged and informed.
3. Property Valuation / Home Report
Lofty’s property valuation tool helps you convert casual inquiries into leads. When potential sellers input their contact info to estimate their home's value, the data is captured in your CRM, giving you an opportunity to follow up and offer personalized assistance.
Lofty’s Lead Generation & Multi-Channel Paid Advertising platform is a powerful add-on that integrates with Google PPC to automate your advertising and ensure you reach the right audience. This tool takes the guesswork out of PPC campaigns, helping you attract high-
quality leads with minimal effort.
5. Facebook Marketing Solutions
In addition to PPC, Lofty provides Facebook marketing tools to create and manage ads efficiently. The platform simplifies ad creation, reducing the time spent on this task by up to 95%.
Lofty’s chatbot, Anna, ensures no lead is left behind. Anna can answer initial inquiries, pre-qualify leads, and even set up appointments, allowing you to focus on the most promising opportunities.
7. Support & Coaching
Lofty customers praise the platform’s excellent customer support. Whether you need help troubleshooting a tool or want to learn how to optimize your strategy, Lofty offers a wide range of coaching videos and tutorials, along with a responsive support team to assist you.
Seamless Integrations & Advanced Functionality
Lofty integrates seamlessly with many tools to enhance your efficiency, including:
Advanced search filters
Email and SMS notifications
Lead tracking and autoresponders
Social profile syncing
Live feed updates
Lofty’s built-in SEO capabilities allow agents to compete with big-name real estate sites like Zillow and Trulia. Properly optimized, your Lofty website can rank highly in your local market, driving valuable organic traffic.
Lofty also excels at lead capture with tools like:
Property Valuation Landing Pages: Convert curious homeowners into leads by offering free home valuation reports in exchange for their contact info.
Forced IDX Registration: Collect contact information from buyers in exchange for setting up custom property alerts.
Neighborhood Market Reports: Entice buyers with detailed reports on local schools, amenities, and more in exchange for lead information.
Support & Community
Lofty’s support team and mastermind community are invaluable resources for new and experienced users alike. The active user group shares tips, strategies, and success stories, making it easy to get help or inspiration when you need it.
Who is Lofty Best For?
Lofty is a great fit for real estate agents looking for a comprehensive solution that integrates lead generation, CRM, and marketing tools. Whether you're a new agent seeking an all-in-one platform or an experienced professional looking to streamline your operations, Lofty has something to offer.
New Agent Feedback: "As a new agent, Lofty was the perfect tool to help me get started. I was able to capture leads and nurture them right from the beginning, and within a month, I had multiple appointments scheduled!"
Experienced Agent Feedback: "Lofty’s CRM and customizable website made it easy for me to manage my leads and grow my business. The built-in marketing tools have been game-changers for my team."
Is Lofty Worth It?
Lofty offers significant value for the price, with its easy-to-use tools and strong customer support. However, as with any platform, your success with Lofty depends on how much effort you put in. Those who actively engage with the system and utilize its features tend to see the best results.
Alternatives to Lofty
While Lofty is an excellent option for many agents, some may prefer alternatives like:
Top Producer: A good option for teams seeking more customization.
CINC: Offers more features for individual agents who need tailored solutions.
BoomTown: For those with a bigger budget, BoomTown delivers high-end CRM and website integrations.
Sierra Interactive: Another good choice for teams needing extensive customization.
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